Pepsi has unveiled a new multiyear global marketing campaign, complete with a new tagline -- "Live for Now" -- and commercials featuring the biggest names in music. First up in the campaign is Nicki Minaj, whose 2010 single "Moment for Life" acts as soundtrack for the ad, out May 7.
It's a deal that will make Minaj a worldwide spokeswoman and also give her enough fodder to fuel two songs' worth of material on her sophomore album, "Pink Friday: Roman Reloaded.
THE COLA WARS
Read an Excerpt | Buy The Issue
"Nicki has momentum. She's a maverick," Frank Cooper, PepsiCo chief marketing officer of global consumer engagement, told Billboard in this week's cover story. "She represents the kind of artist who's in the moment, making things happen on her own terms."
Pepsi is also prepping a 25th-anniversary campaign in mid-May for the rerelease of Michael Jackson's "Bad" that will include a series of remixes from superstar DJs like Skrillex, Diplo and A-Trak. The exclusive tracks are set to be accessed through a special Pepsi-can promotion where fans can scan a code with their phone to hear a song. (Cooper calls the strategy SoLoMo, or Social/Local/Mobile.)
Jackson, of course, famously struck a ground-breaking, multifaceted endorsement/sponsorship deal with Pepsi in 1983, and was also infamously burned by an accidental fire during a 1984 commercial shoot.
And, coming later this year, is an initiative that Cooper believes will make Pepsi a "major player in the music ecosystem," one that has already led to discussions with heavy-hitters like Warner Music Group chairman/CEO of recorded music Lyor Cohen, Interscope Geffen A&M chairman Jimmy Iovine and Universal Music Group chairman/CEO Lucian Grainge.
Though Cooper's unable to talk specifics, what he is able to say suggests that Pepsi is looking to partner with labels in a major way: "The industry has certain market failures and structural gaps, so we're looking at how we might fill those, and see how those will open up opportunities to generate some revenue [for the industry]."
Pepsi's chief rival, Coca-Cola, recently announced the launch of "Move to the Beat," one of the brand's largest ad campaigns to date, created to support its sponsorship of the 2012 London Olympic Games. Find out more about the revived "Cola Wars" in the latest issue of Billboard and read an excerpt on Billboard.biz.
Kilde: http://www.billboard...006917152.story
BAD 25 ! Fejringen af BAD's 25 års jubilæum på vej!
#21 01 May 2012 - 04:11 PM
http://www.youtube.c...h?v=4hUxg199Qp8
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
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http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
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#22 05 May 2012 - 06:12 PM
Officiel udtalelse fra MJ Estate!!!
Statement from Michael Jackson's Estate
'We are thrilled to bring Michael and Pepsi back together, as they were in 1988,
to celebrate the 25th anniversary of the BAD album and Tour and to put Michael
on one billion Pepsi cans – perhaps a Guinness record,"
"We're excited to see it all come to life."
co-executors of the Estate of Michael Jackson
John Branca and John McClain
Thank You Note To Fans
We want to thank fans for all their positive feedback on this morning’s announcement about the Pepsi deal. Michael did three successive deals with Pepsi, on the Victory Tour, the Bad Tour and the Dangerous Tour, so this extends a long and very successful relationship with the brand. Michael would have loved that we are making the record books with his image on a billion cans around the world. And the campaign will be a great kickoff to the celebration of the 25th Anniversary of BAD."
The Michael Jackson Estate
Statement from Michael Jackson's Estate
'We are thrilled to bring Michael and Pepsi back together, as they were in 1988,
to celebrate the 25th anniversary of the BAD album and Tour and to put Michael
on one billion Pepsi cans – perhaps a Guinness record,"
"We're excited to see it all come to life."
co-executors of the Estate of Michael Jackson
John Branca and John McClain
Thank You Note To Fans
We want to thank fans for all their positive feedback on this morning’s announcement about the Pepsi deal. Michael did three successive deals with Pepsi, on the Victory Tour, the Bad Tour and the Dangerous Tour, so this extends a long and very successful relationship with the brand. Michael would have loved that we are making the record books with his image on a billion cans around the world. And the campaign will be a great kickoff to the celebration of the 25th Anniversary of BAD."
The Michael Jackson Estate
http://www.youtube.c...h?v=4hUxg199Qp8
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
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http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
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#23 05 May 2012 - 06:22 PM
MJ ville elske det.
Endnu en Guinnes Rekord. MJ's logo på 1 milliard Pepsi dåser.
Glæder mig til at læse Verdens Rekordbog 2013 og se om den er medtaget!!
Endnu en Guinnes Rekord. MJ's logo på 1 milliard Pepsi dåser.
Glæder mig til at læse Verdens Rekordbog 2013 og se om den er medtaget!!
http://www.youtube.c...h?v=4hUxg199Qp8
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
I would be really glad if you rated or/and commented the videos. Thanks
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
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#25 06 May 2012 - 05:58 PM
Engang til sommer og kan købes overalt på Planet Earth
#26 07 May 2012 - 02:33 PM
NY SANG PÅ VEJ !!!!
5 inch CD single containing I Just Can't Stop Loving and the new song Don't Go Messin' Round!
Damien Shields @damienshields
BRAND NEW MICHAEL JACKSON SONG "DON'T GO MESSIN' ROUND" TO BE INCLUDED ON "I JUST CAN'T STOP LOVING YOU" SINGLE http://www.sanity.co...roducts/2210951
Damien Shields @damienshields
Confirmation regarding "Don't Go Messin Around" featuring on "IJCSLY" single comes straight from Sony Music, for those who're asking.
CD: 4th June 2012
Vinyl: 26th June 2012
5 inch CD single containing I Just Can't Stop Loving and the new song Don't Go Messin' Round!
Damien Shields @damienshields
BRAND NEW MICHAEL JACKSON SONG "DON'T GO MESSIN' ROUND" TO BE INCLUDED ON "I JUST CAN'T STOP LOVING YOU" SINGLE http://www.sanity.co...roducts/2210951
Damien Shields @damienshields
Confirmation regarding "Don't Go Messin Around" featuring on "IJCSLY" single comes straight from Sony Music, for those who're asking.
CD: 4th June 2012
Vinyl: 26th June 2012
http://www.youtube.c...h?v=4hUxg199Qp8
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
I would be really glad if you rated or/and commented the videos. Thanks
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
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#27 07 May 2012 - 02:38 PM
Single på vej!
I Just Can't Stop Loving You [Single] Vinyl
June 26, 2012
http://www.amazon.co...36334546&sr=8-1
http://www.amazon.fr...36341599&sr=1-2
http://www.amazon.co...36341655&sr=1-2
http://www.amazon.de...36341331&sr=1-3
5 inch CD single containing I Just Can't Stop Loving and the new song Don't Go Messin' Round!
I Just Can't Stop Loving You [Single] Vinyl
June 26, 2012
http://www.amazon.co...36334546&sr=8-1
http://www.amazon.fr...36341599&sr=1-2
http://www.amazon.co...36341655&sr=1-2
http://www.amazon.de...36341331&sr=1-3
5 inch CD single containing I Just Can't Stop Loving and the new song Don't Go Messin' Round!
http://www.youtube.c...h?v=4hUxg199Qp8
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
I would be really glad if you rated or/and commented the videos. Thanks
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
I would be really glad if you rated or/and commented the videos. Thanks
#29 07 May 2012 - 03:13 PM
BAD25 bliver en kæmpe kampagne!
BAD bliver genudgivet som vi så det med T25.
BAD TOUR bliver udgivet. - Hvilken koncert vides ikke endnu. Der er snak om det også kommer i biograffen!!
BAD kalender og alverdens andet merchandise kan købes!
Singler fra BAD udgives igen. - Og nye sange og singler vil ligeledes blive udgivet - ligesom vi så det med T25!
En dokumentar bliver sendt på TV - og bliver sandsynligvis udgivet, enten selvstændigt eller som bonus materiale til BAD25 eller BAD Tour.
BAD på Pepsi dåser er startet - og reklamerne starter i Kina 17. maj på TV m.m.
BAD25 bliver KÆMPE STORT !!!
BAD bliver genudgivet som vi så det med T25.
BAD TOUR bliver udgivet. - Hvilken koncert vides ikke endnu. Der er snak om det også kommer i biograffen!!
BAD kalender og alverdens andet merchandise kan købes!
Singler fra BAD udgives igen. - Og nye sange og singler vil ligeledes blive udgivet - ligesom vi så det med T25!
En dokumentar bliver sendt på TV - og bliver sandsynligvis udgivet, enten selvstændigt eller som bonus materiale til BAD25 eller BAD Tour.
BAD på Pepsi dåser er startet - og reklamerne starter i Kina 17. maj på TV m.m.
BAD25 bliver KÆMPE STORT !!!
http://www.youtube.c...h?v=4hUxg199Qp8
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
I would be really glad if you rated or/and commented the videos. Thanks
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
I would be really glad if you rated or/and commented the videos. Thanks
#30 07 May 2012 - 03:16 PM
''Bruce Swedien, explains that an unreleased ballad entitled "Don't Be Messin' Around" by Michael Jackson could rank as his greatest ever work. Millions of fans need to wait for the approval of the Estate before hearing this solo performance which Swedien describe...s as "mesmerizing". There is another surprise for the fans concerning the unreleased track. Michael has a solo piano performance on it! According to Swedien, "It's just beautiful... Oh my God, there's nothing like it."
Og nu kommer den!!!!
Og nu kommer den!!!!
http://www.youtube.c...h?v=4hUxg199Qp8
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
I would be really glad if you rated or/and commented the videos. Thanks
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
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#31 07 May 2012 - 03:19 PM
from July 2009:
Bruce Swedien revealed the singer had completed a powerful track entitled Don't Be Messin' Around.
Featuring what was described as a mesmerising solo performance, it is expected to be available to millions of fans once the terms of Jackson's estate are settled.
Mr Swedien said of the ballad: "Michael plays piano on it, and it's just beautiful." He added: "Oh my God, there's nothing like it." The possibility of new Jackson music has been one of the most hotly-debated topics since his death.
It has been reported that hundreds of tracks could be available to fans, including lyrics Jackson wrote during the build-up to his planned European tour.
But there has been no substantiation to the rumours until now.
Swedian added: "There might be one or two songs that didn't make it from each album. But they're not finished. There aren't vocals for everything."
The producer, who worked alongside Jackson and Quincy Jones on such successful solo albums as Bad, Thriller, Off the Wall and Dangerous, is publishing a book based on his experiences with the singer.
In the Studio with Michael Jackson, published in the US on July 27, is expected to be a bestseller and is the first on the shelves since his death.
It will take an overwhelmingly positive tone towards Jackson, despite the fact he died owing the author half a million dollars.
Swedian told US journalist Roger Friedman: "I don't say anything bad about Michael in my book; it's nothing but good stuff."
Bruce Swedien revealed the singer had completed a powerful track entitled Don't Be Messin' Around.
Featuring what was described as a mesmerising solo performance, it is expected to be available to millions of fans once the terms of Jackson's estate are settled.
Mr Swedien said of the ballad: "Michael plays piano on it, and it's just beautiful." He added: "Oh my God, there's nothing like it." The possibility of new Jackson music has been one of the most hotly-debated topics since his death.
It has been reported that hundreds of tracks could be available to fans, including lyrics Jackson wrote during the build-up to his planned European tour.
But there has been no substantiation to the rumours until now.
Swedian added: "There might be one or two songs that didn't make it from each album. But they're not finished. There aren't vocals for everything."
The producer, who worked alongside Jackson and Quincy Jones on such successful solo albums as Bad, Thriller, Off the Wall and Dangerous, is publishing a book based on his experiences with the singer.
In the Studio with Michael Jackson, published in the US on July 27, is expected to be a bestseller and is the first on the shelves since his death.
It will take an overwhelmingly positive tone towards Jackson, despite the fact he died owing the author half a million dollars.
Swedian told US journalist Roger Friedman: "I don't say anything bad about Michael in my book; it's nothing but good stuff."
http://www.youtube.c...h?v=4hUxg199Qp8
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
I would be really glad if you rated or/and commented the videos. Thanks
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
I would be really glad if you rated or/and commented the videos. Thanks
#32 07 May 2012 - 08:23 PM
Det bliver så stort!
#33 08 May 2012 - 09:35 AM
Wow! Hvorfor har jeg ikke lagt mærke til denne tråd noget før.
Det hele bliver så spændende. Glæder mig for vildt til at se, hvad der kommer af sange
Det hele bliver så spændende. Glæder mig for vildt til at se, hvad der kommer af sange
Goodbyes are not forever
Goodbyes are not the end
They simply mean I'll miss you
Until we meet again
They simply mean I'll miss you
Until we meet again
I'll never let you part
You're always in my heart
RIP my love
RIP my love
#34 09 May 2012 - 04:05 PM
Den amerikanske udgave af Pepsi dåsen.
Håber den kommer til DK, men tvivler...
Håber den kommer til DK, men tvivler...
http://www.youtube.c...h?v=4hUxg199Qp8
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
I would be really glad if you rated or/and commented the videos. Thanks
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
I would be really glad if you rated or/and commented the videos. Thanks
#36 11 May 2012 - 08:37 PM
http://www.sonymusic...5/B/88725414922
På SONY's officielle hjemmeside står nu at Don't Be Messing Around kommer på IJCSLY singlen!!
SÅ FOLKENS - NU KAN VI GLÆDE OS TIL EN NY MJ SANG INDEN LÆNGE!!!!
På SONY's officielle hjemmeside står nu at Don't Be Messing Around kommer på IJCSLY singlen!!
SÅ FOLKENS - NU KAN VI GLÆDE OS TIL EN NY MJ SANG INDEN LÆNGE!!!!
http://www.youtube.c...h?v=4hUxg199Qp8
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
I would be really glad if you rated or/and commented the videos. Thanks
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
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#37 12 May 2012 - 06:28 PM
Spike Lee Tweets
Spike Lee @SpikeLee
Good Morning One And All.I'm Presently Shooting And Editing A Documentary On The 25th Anniversary Of Michael Jackson's BAD ALBUM.HEE HEE HEE
Kilde: http://twitter.com/#...320900002463745
Spike Lee @SpikeLee
Good Morning One And All.I'm Presently Shooting And Editing A Documentary On The 25th Anniversary Of Michael Jackson's BAD ALBUM.HEE HEE HEE
Kilde: http://twitter.com/#...320900002463745
http://www.youtube.c...h?v=4hUxg199Qp8
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
I would be really glad if you rated or/and commented the videos. Thanks
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
I would be really glad if you rated or/and commented the videos. Thanks
#38 13 May 2012 - 03:17 AM
Hess, på 12 May 2012 - 07:28 PM, sagde:
Spike Lee Tweets
Spike Lee @SpikeLee
Good Morning One And All.I'm Presently Shooting And Editing A Documentary On The 25th Anniversary Of Michael Jackson's BAD ALBUM.HEE HEE HEE
Kilde: http://twitter.com/#...320900002463745
Spike Lee @SpikeLee
Good Morning One And All.I'm Presently Shooting And Editing A Documentary On The 25th Anniversary Of Michael Jackson's BAD ALBUM.HEE HEE HEE
Kilde: http://twitter.com/#...320900002463745
Glæder mig - det hele bliver skønt.
#39 13 May 2012 - 04:35 PM
IKKE bekræftet om det er officielt eller fan-made!
http://www.youtube.c...h?v=4hUxg199Qp8
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
I would be really glad if you rated or/and commented the videos. Thanks
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
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#40 13 May 2012 - 04:37 PM
HVIS coveret er ægte så får vi følgende nye MJ sange!!
Chicago 1945 (Original 'Smooth Criminal' Demo from 1986)
Hot Fever (Original 'The Way You Make Me Feel' Demo from 1985)
The Price of Fame (Unreleased Track from Original 'Bad' Sessions)
Don't Be Messin' Around (Unreleased Track from Original 'Bad' Sessions)
OG måske mere!!!
Chicago 1945 (Original 'Smooth Criminal' Demo from 1986)
Hot Fever (Original 'The Way You Make Me Feel' Demo from 1985)
The Price of Fame (Unreleased Track from Original 'Bad' Sessions)
Don't Be Messin' Around (Unreleased Track from Original 'Bad' Sessions)
OG måske mere!!!
http://www.youtube.c...h?v=4hUxg199Qp8
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
I would be really glad if you rated or/and commented the videos. Thanks
http://www.youtube.c...h?v=N0Cz5wGIiEM
http://www.youtube.c...h?v=8-kb8nWbW5k
http://www.youtube.c...h?v=4BsZJ3Ezhc8
I would be really glad if you rated or/and commented the videos. Thanks